For marketing to be effective, it first has to happen. We all know how difficult that can be with so many customers to serve and so many fires to fight. The secret is to integrate marketing into everything you do to make it automatic so it happens with or without you, so you’re constantly building marketing momentum, and so you’re growing your business every single day. All you need is the right mindset and a few systems, and you’ll quickly be a marketing machine. Here are some tips to get you started:
- Make a commitment to keep marketing constant in thought and constant in action. Make it a daily topic of discussion. Marketing should always be on your mind and as common as issuing invoices and making payroll.
- Always ask, “What is the marketing opportunity here?” Marketing opportunities abound in the day-to-day running of every business, but most companies miss a ton of them every day. The more you ask this powerful question, the more opportunities you’ll find.
- Understand that “everything is marketing.” Everything creates an impression that can help or hurt you – everything. Constantly ask, ”How can we make a great impression here?”
- Consider common activities in the day-to-day operation of your business and standardize how you address them. Earning a new customer, for example, presents a prime opportunity to make a big impression. Decide how you can celebrate new customers with a bang and then develop the system, tools, text, and everything else you need to make it happen seamlessly every time. A prime example here is to develop a method to always collect customer “testimonials” and make them public. According to www.reviewscale.com, you should gather testimonials as soon as you have a website (and a list of happy customers
). - Build a strong marketing engine by constantly stirring awareness, emotions, mindfulness, conviction, and word-of-mouth. This applies to prospects, customers and everyone else who could help your business. Most companies miss at least two or more of these. If that’s you, you’re missing lots of opportunities and working much harder than you have to.
Finally, give yourself a dose of your own marketing. Sometimes we are our toughest target. Remind yourself “what’s in it for you” to keep your marketing constant in thought and constant in action.